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Many sellers say, “I tried ChatGPT for my emails, but it didn’t sound right.” The truth? The problem isn’t AI. It’s your prompts. If you feed it vague, half-baked instructions, you’ll get generic fluff in return. To make AI output truly useful, you must guide it like you would a new SDR (Sales Development Rep) on your team. That’s where the RCTO framework  comes in. It gives ChatGPT structure: Role, Context, Task, Output. Use it and you’ll stop getting bland content and start

Building a personal brand and driving sales on LinkedIn isn't just for small-time coaches or those struggling for business. In fact, it can

A case study of three iconic Indian brands who have managed to dominate the Indian market by creating a strong connection with the consumer.

Everything you wanted to learn about empathy-based marketing. Right from definition to strategy and books with examples.