Our Digital Library

Building a personal brand and driving sales on LinkedIn isn't just for small-time coaches or those struggling for business. In fact, it can

During my 30+ year career in Sales, I learned and mastered follow up techniques that ensured I always exceeded my targets. Here they are!

A case study of three iconic Indian brands who have managed to dominate the Indian market by creating a strong connection with the consumer.

Are you still banking on old-school sales techniques in a world where clients crave authenticity and real connections? The landscape of...

What is compassionate selling? Learn everything from definition to strategy and books with examples!

Everything you wanted to learn about empathy-based marketing. Right from definition to strategy and books with examples.

In Sales, no amount of hard work will pay off unless you understand the entire sales process from end to end, including MIS and reporting.

What do you do when you have an extremely critical meeting with a top Government official - and your nanny takes the day off? Read on to fin

Marriage and Motherhood need not put brakes in your career. This is the story of how I continued to work until the day before my daughter wa

Have you ever thought "I could sell so much more if only my company had more resources, or my product was more competitive"? Here's a story

Sales is not only a “salespersons” job. It is everybody’s job to sell. Right from the CEO to the Product team.

Life teaches us surprising lessons in the most unexpected ways. I started to learn vocal music last year and realised that there are many...

What is the Sales Process? A Sales Process is a set of structured , repeated activities that a Sales person does in order to take a...

Research has proved that only 60% of salespeople are achieving their targets in technical selling.