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Hear it from our Founder

Chitra Singh is a leading sales strategy advisor, consultant and corporate sales trainer with more than 27 years of frontline and sales leadership experience, including leadership roles at ICICI and Kotak.  As Founder of SalesWomentoring, she works with founders and sales teams to build clearer sales strategies, strengthen sales capability, structure sales systems and create more consistently scalable revenue.

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Chitra is an award winning Mentor having mentored and trained more than 2,000 professionals and founders. She has contributed as a mentor across entrepreneurial ecosystems including NASSCOM, the Wadhwani Foundation, the Women Entrepreneurship Platform and Goldman Sachs 10,000 Women at IIM Lucknow. She is also Co-founder of WIB-E, Women in Banking Exclusive.

“A few years ago, while attending a high impact business leadership program for Women, I started re-evaluating my career and life goals. I had always felt strongly about Women being financially independent and making their own choices in Life.

My other passion was Sales, in which I had invested 3 decades. I realised that there were still very few Women in Sales leadership roles because of many reasons including the pressure, aggressive competition, family responsibilities, stereotypical advice given to us to choose “traditional” career options. The list is never ending.


​Women hesitate to join Sales roles and the few that do, drop out within 5-10 years due to their inability to navigate the competitive road to the top- hectic travelling, after office networking.

For women entrepreneurs, the biggest challenge is building a consistent pipeline and managing their sales team. For a lot of women, selling seems overwhelming & “tough” with hardly any women role models or mentors to support them.

I decided that “If I wanted to see the change, I should be the change”. Thus, was born – SalesWoMentoring, a community to mentor Women in Sales & Business Owners.

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