Strategic Sales Advisory for ₹2-10 Crore Businesses
The One Day Founder Sales Accelerator
You built the business. Now build the sales engine that can scale it.
Your business has customers, revenue and a team. But too much of the sales system may still live in your head.
Important deals come back to you. Targets are set, but the path from leads to conversions to revenue is not clear enough. People are busy, but ownership blurs. You know sales needs more structure, yet finding the time and the right place to begin keeps getting pushed back.
The Founder Sales Accelerator is led by Chitra Singh, amongst India’s leading sales consultants and an award winning Mentor for founders and sales teams, with 27+ years of frontline and sales leadership experience and more than 2,000 professionals and founders mentored and trained.
It uses the current reality of your business to make clear decisions about sales strategy, structure, process, people, performance and compensation.
Sales Diagnostic before
Full-day 1:1 Founder Strategy Session
Working Sales Blueprint after
THE COMPLETE SALES ENGINE
Six connected parts of your sales engine. One clear direction for growth.
The Accelerator helps you decide how these six parts need to work together at your current stage of business:
Sales Strategy
Where the next stage of revenue will come from
Sales Structure
The roles, reporting lines and capacity required
Sales Process
How leads are sourced, qualified, progressed and converted
People
Who owns acquisition, retention, pipeline and account growth
Performance
The goals, KRAs, KPIs and review cadence that drive action
Compensation
How incentives and governance support profitable growth
Changing one part in isolation can create problems elsewhere. The value lies in resolving all six together.
When Every Important Sales Decision Still Comes Back To You
Has the business outgrown the way sales currently works?
Founder-led selling is often what gets a business off the ground. You know the customer, hold the key relationships, understand the offer and can judge an opportunity faster than anyone else.
But as the business grows, those strengths can become a constraint if they have not yet been converted into a system the team can understand, measure and improve.
This may be happening in your business if:
Important deals still require the founder to progress or close them.
Roles, ownership, KPIs and decision rights remain unclear.
Revenue goals have not been translated into deals, opportunities, leads and capacity.
The business is considering new hires, channels or incentives without knowing where the real constraint sits.
The problem is rarely one salesperson or one weak lead source.
It is usually the way the sales engine fits together.
The founder cannot remain the sales system.
Your knowledge should shape the sales engine, not substitute for it.
One Day. One on One. Eight Hours Built Around Your Sales Reality.
India’s only one-day strategic sales advisory designed exclusively for one business: yours.
The One Day Founder Sales Accelerator is not a public workshop where the same framework is taught to a room of founders. It is not a training day for individual sales skills. It is not an outsourced sales service.
It is a one-to-one strategic intervention for a founder who already has a functioning business, but needs greater clarity on how sales should be structured, owned, measured, rewarded and scaled.
Chitra Singh works with your actual revenue mix, targets, team structure, sales funnel, conversion, lead sources, productivity and growth ambition. The different parts of the sales process are examined together because decisions about revenue, people, process, metrics and compensation cannot be made well in isolation.
The full-day session is the centre of the engagement, not the entirety of it. Before the strategy session, we examine your current revenue mix, sales structure, targets, funnel, conversion, lead sources, incentives and growth ambitions. The direction is captured afterwards in a customised, working Founder Sales Blueprint.
"The day is not the product. The quality of the decisions is."
Diagnose. Decide. Build the Direction.
One focused day, inside a three-part strategic engagement.
The work begins before Chitra Singh and the founder enter the room and continues after the final conversation of the day.
PRE ENGAGEMENT
Sales Diagnostic
The founder completes a detailed questionnaire and shares the information currently available across:
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Revenue mix and growth ambition
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Current sales targets
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Team structure and reporting lines
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Sales roles and responsibilities
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Funnel stages and pipeline
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Lead sources
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Conversion performance
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Sales productivity
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Incentive and compensation structure
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Existing MIS and review practices
The information does not need to be perfect. Missing or inconsistent data is often part of the diagnosis.
Purpose - to identify the questions that matter before the strategy day begins, so valuable time is spent making decisions rather than gathering basic context.
DURING THE ENGAGEMENT
Founder Sales Strategy Day
A full-day, one-to-one working session with Chitra Singh.
This is not a presentation followed by a discussion. Chitra Singh and the founder work directly through the numbers, challenges and choices affecting the sales function. Assumptions are challenged. Trade-offs are made visible. Decisions are connected across strategy, organisation, acquisition, process, metrics and compensation.
Purpose - to resolve the critical sales questions that have remained open because day-to-day business has left no time to examine them together.
POST ENGAGEMENT
Working Founder Sales Blueprint
The founder receives a customised record of the direction agreed during the engagement, including the recommended sales architecture and the immediate priorities to take forward.
The Founder Sales Blueprint is designed as a working commercial framework, not a fixed prescription. It provides enough clarity to act immediately, while allowing the sales model, process and priorities to evolve as customer feedback, performance data and market intelligence emerge.
Purpose - to give the founder and team enough clarity to act, while preserving the freedom to refine the approach as customers, performance data and the market provide new information.
Diagnosis before. Critical decisions during. A practical direction after.
BUILD THE SALES SYSTEM YOUR NEXT STAGE OF GROWTH REQUIRES
By the end of the strategy day, you will have clarity on six interconnected decisions.
These are not six isolated modules. Each decision affects the next. Revenue ambitions shape the structure. Structure determines ownership. Ownership shapes KPIs. The process determines what the team can measure. Compensation influences what the team prioritises.
1. Sales Strategy
Where will the next stage of revenue come from?
Decide the contribution required from new customers, existing accounts, segments, products and channels.
The result:
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Clear growth priorities
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Revenue ambition translated into practical sales requirements
2. Sales Structure
What structure is required to deliver the growth plan?
Define the roles, reporting lines, capacity and capabilities the business needs now, including what should be built immediately and what can wait.
The result:
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A sales structure suited to the business’s current stage and growth goals
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Clear reporting lines, decision rights and priority capability gaps
3. Sales Process
How should leads move from first contact to conversion?
Clarify the right lead sources, qualification criteria, funnel stages, follow-up process and conversion expectations.
The result:
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Priority lead sources and a clearer path through the sales funnel
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Process bottlenecks identified in the order they need to be addressed
4. People and Ownership
Who should own each part of the customer and revenue journey?
Define responsibility for acquisition, pipeline, conversion, retention and account growth, including where the founder should remain involved.
The result:
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Clear ownership and hand-offs across the sales journey
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Fewer sales decisions dependent on the founder
5. Sales Performance
What should each role deliver, and what should the founder review?
Establish role-wise goals, KRAs and KPIs, together with a focused weekly and monthly review cadence.
The result:
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Clear performance expectations for every sales role
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A focused review system that shows what needs attention and action
6. Compensation and Governance
How should performance be rewarded without encouraging the wrong behaviour?
Align compensation and incentive principles with profitable growth, supported by clear commercial guardrails and decision authority.
The result:
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Incentives aligned with the outcomes and behaviours the business needs
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Clearer governance around discounts, exceptions, accountability and review
Clear Enough to Execute. Flexible Enough to Improve.
A working sales blueprint, built to move with the business.
The Founder Sales Blueprint captures the best-fit direction agreed during the engagement. Its value is not measured by the number of pages. Its value lies in making the founder's critical sales decisions visible, connected and usable by the business.
Depending on the diagnosis and decisions made, it records:
Revenue priorities
Ownership across acquisition, retention, account growth, pipeline and conversion
Sales metrics and review priorities
Compensation and incentive principles
Role-wise KRAs and KPIs
Recommended sales structure and reporting relationships
Lead-source and funnel direction
Immediate founder and team priorities
The first 90-day action focus
The blueprint is not intended to trap the business inside assumptions made on one day. It establishes the clearest direction supported by the information currently available.
Some decisions will create operating discipline immediately. Others will remain working hypotheses that need to be tested against customer response, conversion data, team performance and market movement.
Strong sales strategy does not mean refusing to change direction. It means knowing why a direction was chosen, what evidence to watch and when the business has learned enough to adjust.
"The blueprint gives you a direction to execute, not a rulebook you are forbidden to question."
Why This Model
The focus of a one-day intensive. The rigour of a customised strategic advisory.
A group cohort or workshop can be valuable when you want general learning and peer perspectives.
The Accelerator is designed for a different need: making decisions about your own sales system.
Founder Accelerator
Group cohort
Sales
Workshops
One-to-one
One-day format
Pre-session diagnostic
Uses your sales data
Your full sales system
Decisions made together
Working blueprint
No long retainer
Continued support available
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One founder. Six critical sales decisions.
One customised direction for what happens next.
This comparison reflects common program formats. Individual programs and advisory engagements vary by provider.
Why Chitra Singh
One day works only when the experience behind it is deep enough.
Compressing important decisions into one focused day should not mean treating them superficially. It requires an advisor who can recognise patterns quickly, separate a symptom from a systemic problem and challenge the founder without losing sight of commercial reality.
Chitra Singh brings more than 27 years of sales and leadership expertise, leading high-performance teams at Kotak and ICICI. Through SalesWomentoring and major founder-development ecosystems, she has trained and mentored more than 2,000 founders and professionals.
Her founder mentoring experience includes Goldman Sachs 10,000 Women through IIM Lucknow Enterprise Incubation Centre, NASSCOM, the Women Entrepreneurship Platform by NITI Aayog and the Wadhwani Foundation.
This combination of operating experience and founder mentoring matters because the conversation does not begin with a generic theory of how sales should work. It begins with the stage, numbers, people and constraints of the business in front of her.
The experience behind the day is what makes meaningful time compression possible.
27+ yrs
2,000+
Sales and branch leadership experience
Founders and professionals trained and mentored
4 Founder Ecosystems
Goldman Sachs 10,000 Women at IIM Lucknow EIC, NASSCOM, WEP by NITI Aayog and the Wadhwani Foundation
Direct Access
The engagement is led personally by Chitra Singh, from diagnosis through the strategy intervention
Built for a Particular Stage of Growth
This is for founders who have already proved the business can sell, but cannot yet rely on the sales system to scale.
The engagement is likely to fit if
✅ Your business has annual revenue between ₹2 crore and ₹10 crore.
✅ You have an established product or service and real customers.
✅ The founder still plays a central role in acquiring, progressing or closing business.
✅ You have a sales team, or people with sales responsibility, but the structure is not working as clearly as it needs to.
✅ Sales performance is inconsistent, difficult to interpret or overly dependent on individual effort.
✅ You are considering new sales hires, channels, targets or incentives and want to make those decisions in the right order.
✅ You have some sales information, even if it is incomplete or inconsistently maintained.
✅ You are prepared to share the numbers, challenge current assumptions and implement the decisions made.
This is probably not the right engagement if
❌ The business is still at idea or pre-revenue stage.
You are looking for an agency to generate or close leads on your behalf.
❌ You only want motivational sales training for the team.
❌ You want a standard sales template without examining the realities of your business.
❌ You want the advisor to validate decisions that have already been made rather than pressure-test them.
❌You expect one day of strategy to produce guaranteed revenue without sustained execution.
Unsure whether the business is ready?
The 20-minute consultation is designed to establish that before either side commits.
Rigour Without the Need for Perfect Data
Your information does not need to be perfect. Missing, inconsistent or disputed numbers can themselves reveal where the sales system needs attention.
The Engagement
Begin with strategic clarity.
Add implementation support if you need it.
The One Day Founder Sales Accelerator
₹2,00,000 + GST
Includes:
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Pre-engagement Founder Sales Diagnostic
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Review of the available business and sales MIS
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Full-day one-to-one Founder Sales Strategy Session with Chitra Singh
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Decisions across the six areas of the sales system
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Customised working Founder Sales Blueprint
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Prioritised 90-day direction
Optional 90-Day Execution Advisor
₹1,00,000 + GST /mo
For three months. Includes:
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4 Intensive one hour founder mentoring sessions per month
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Execution and implementation support
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Progress and performance review
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Course correction based on emerging evidence
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Support for timely pivots in the sales model, process and strategy
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Competitor and market intelligence
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Lead-generation strategy support
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Continued accountability and decision focus
The consultation is used to understand the business, the current sales constraint and whether this is the right intervention for the stage you are in.
Questions Founders Ask Before They Commit
Frequently asked questions
When the Business Is Ready to Grow, Sales Cannot Remain an Unfinished System.
Your business has proved that it can sell. Now decide how sales must work to scale.
If the founder is still carrying the process, the numbers, the relationships and the commercial judgement, growth will keep returning to the same bottleneck.
Bring the current reality of the business. Work through the decisions that have remained open. Leave with a clearer sales architecture, ownership and direction for what happens next.
For founders of ₹2-10 crore businesses · One-to-one with Chitra Singh · ₹2,00,000 + GST
Tell us where sales is getting stuck.
Share a brief view of the business and the sales problem you want to solve. This helps us determine whether the Accelerator is the right intervention before scheduling the consultation.