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Sales Foundation Program

Start your sales career with a stronger foundation

The Sales Foundation Programme helps new and early-career sales professionals understand how selling works and approach customer conversations with greater confidence.

Learn at your own pace through nine online modules, with practical exercises and workbooks to help you apply what you learn.

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✔ 9 structured modules
✔ 12 weeks of access
✔ Sales certification on completion

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Investment: ₹4,500 + GST

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Learn the thinking behind good selling

When you are new to sales, a target does not tell you how to prepare for a call, understand a customer or judge the next step.
 

This programme gives you a structured introduction to professional selling, so you can begin developing your own judgement instead of relying on a script for every situation.

What you will learn

Understand the sales process and the purpose of each stage.

Recognise different sales roles and selling situations.

Prepare for customer conversations and ask useful questions.

Explain an offer in language that connects with the customer's needs.

Build trust while keeping the conversation commercially focused.

Develop practical planning and follow-up habits.

curriculum

Who this program is for

Fresh graduates preparing for a sales role, professionals with up to two years of sales experience, and people moving into a customer-facing sales position.

How the program works

  • Format: Self-paced online learning.

  • Content: Nine modules with videos, guided reflection, exercises and workbooks.

  • Access: Twelve weeks.

  • Certification: Awarded when you achieve at least 60% in each module assessment.

  • Fee: ₹4,500 + GST.

Created from experience of building sales teams

Chitra Singh brings 27+ years in sales and sales leadership, including leadership roles with ICICI and Kotak. Her experience of developing sales professionals informs the programme's practical approach.

Build the basics before the pressure builds

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