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The Psychology and Strategy of Pricing

Sat, 20 Sept

|

Zoom

Event tickets are free for Premium Members and VIP All Access Members! Simply sign in, click 'Register Now,' select a quantity of 1, and it will be added to your cart at ₹0. Non-members will be charged the full price. Not a member yet? Click on 'Membership Offers' to learn more and join today!

The Psychology and Strategy of Pricing
The Psychology and Strategy of Pricing

Time & Location

20 Sept 2025, 11:00 am – 12:30 pm

Zoom

About the event

What does “pricing” really mean in today’s world? Is it just a number on a tag or a story you’re telling your customer?

Join Shweta Srinivas, Senior Manager - Pricing, Sales Planning & Strategy at Zee Entertainment, for an eye-opening session that goes far beyond spreadsheets and margins.

Drawing from years of experience working with Times of India, Jet Airways, Qatar Airways, Go air, Kingfisher Airline, Thomascook, Shweta breaks down how pricing shapes not just revenue- but reputation, customer psychology, and strategic direction.


🗓️ What to Expect:

👋 Personal Introduction + Real Talk on Pricing Myths

Shweta opens with a story that challenges the way we perceive price. Why do we assume expensive = better? Or cheap = low quality? You'll get to weigh in with your thoughts and experience in an interactive poll + group reflection.


Membership Offer
Buy a membership and get up to 100% off this event at checkout

Registration

  • Event Ticket

    This event is FREE for VIP All Access and Premium Members. Log in to your SalesWomentoring account to unlock free access. Non-members pay INR 1299.

    ₹1,299.00

    +₹233.82 GST

Total

₹0.00

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