Introduction to Neuromarketing

95 percent of our purchase decision-making takes place in the subconscious mind.* 

And we can help you harness the power of the human brain in influencing buying decisions! 

Join us for Introduction to Neuromarketing, a workshop that will equip you with the knowledge and skills needed to supercharge your marketing strategies! 

How Will This Session Benefit You? 

🔹 Consumer Insights: Discover how the human brain influences and drives buying decisions, enabling you to craft effective marketing strategies that resonate with your audience. 

🔹 Immediate Impact: Gain practical neuromarketing skills to enhance your campaigns, increasing engagement and conversion rates.

🔹 Competitive Edge: Stay ahead of the curve by mastering this emerging field, positioning yourself as a valuable asset in the market.

What You Will Learn 

🔶 Introduction to Neuromarketing

🔶 What is Marketing and Neuromarketing

🔶 Neuroscience vs. Neuromarketing

🔶 Emergence of Neuromarketing

🔶 Neuromarketing Tools

🔶 Understanding Marketing Success: Stanford’s 4 Power Model

🔶 Applications of Neuromarketing

About the Speaker: Shalaka Kulkarni

Shalaka Kulkarni is an Award-winning author, TED speaker and global brand marketer who builds brands for tech firms, CXOs/Leaders, NGOs and startups. She mentors budding authors in their book writing and publishing journey. 📚

She holds a Master’s in Marketing and an advanced specialization in Neuromarketing from Copenhagen Business School and Neurons Academy. She has worked with global brands such as McDonald’s, Salesforce, HPE, Hindustan Unilever, VMWare, Kantar, Brillio, Microland, and many more.

Shalaka has received accolades such as the "Women Disruptors 2021" award and "Corporate Comms & PR 30 Under 30 (2022)". She was also celebrated with an Alumni Pride Award by Welingkar Institute in 2022.

Shalaka's wealth of experience includes her role as the head of Employer Brand and Communications for Angel One. In January 2023, she established her own creative consultancy, 'Write Click'. 

(*Source: 

Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind: https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it)